—– English version (Translated by us from a post on http://gvam.es/blog //// Versión original en español abajo) —–
What do our Facebook fans need?
On 30 January 2012 GVAM launched a survey with the aim of getting to know our Facebook fans a bit better. The conclusions of this survey were as revealing as they were interesting. The responses of survey participants indicate that more than half (61.22%) visit museums or exhibitions almost every month, while 38.77% do so at least once or twice a year and only 6.1% haven’t undertaken any visits for several years.
Our users (69.38%) consider audioguides to be useful in a museum, as they allow visitors to better get to know and understand exhibits. Among the elements which those interviewed considered most important were the following, given in order of preference. In first place, most preferred personalised routes, and to be able to adapt their tour to their own pace and interests. Next, and related to the first option, they considered it useful for guides to have a map for orientation inside the museum. Third, it was important to them whether devices had accessibility resources integrated, as they considered this essential, and lastly, they would like the opportunity to share content in social networks.
The majority (81.63%) of those who participated in the survey would like to be able to use a device with a screen which would allow them to see enlargements of details, historic photos and other kinds of information, but only as long as this did not overly distract attention or hinder a visitor’s ability to concentrate on contemplation of the exhibits.
Finally, 50% of the Facebook users believe that museums should have their own guidance systems, as it is the institution’s obligation to ensure that all their visitors receive a good level of service, even if they do not own a tablet or SmartPhone. However, 20.4% prefer to download guides as applications on their mobile phones for convenience.
—– Version en Español (repost del blog http://gvam.es/blog/—–